Social media crazes come and go, last month we had NEKNominate, and now we have make up free selfies. Last night and throughout today my news feed has been inundated with pictures of naturally beautiful girls posting their bare-faced selfies in an attempt to raise awareness for cancer charities. To the same extent, my news feed has also been filled with people questioning the point of this whole campaign or saying that people should be donating to cancer charities, or arranging fundraising events. But are these people not missing the point? The aim of this campaign was to raise awareness of cancer charities, not money! And as women dare to bare in their selfies and others critisize them for doing so, people are talking about cancer. Of course, many people have donated to Cancer Research and other cancer charities, as well as uploading their photos, as did I! It was as simple as texting BEAT to 70099 to donate £3.
While I am delighted that people are donating to cancer charities, I am even more delighted that people are starting to talk about cancer. As Cancer Campaigns Coordinator in the city of Manchester (UK) I regularly meet people for whom the word ‘cancer’ is taboo, and where a ‘head in the sand’ attitude towards the disease is the social norm. In other words, many people, young and old, still believe that cancer will not happen to them; even when science tells us that in the UK we have a 1 in 3 chance of developing the disease. And so if anything comes from this latest ‘no make up’ selfie craze, I hope it will be that more people now have a greater awareness of cancer and the cancer charities available to offer support should the worst ever happen to them.
If raising awareness in this manner saves just one life, or takes us a baby step towards finding a cure for this dreadful disease, I’ll happily go without make up everyday!